EU communication strategy and the euro implementation Essay

EU communication strategy and the euro implementation - Essay Example f Sweden, this came in the form of a referendum that declined adoption of the unified currency, choosing instead to maintain its national identity and sovereignty and viewing adoption as a barrier to the country’s continued progress and prosperity. In the case of Slovakia, however, adoption was openly embraced, and the process undertaken as flawlessly as possible, supported by the national perception that the adoption of the euro will bring about economic stability and prosperity made possible by a single European market. The difference between the two countries is borne by the discrepancies in public perception about the prospects of euro adoption. This study examines the circumstances which circumscribed each case, the nature, strategies, and activities of the information campaign undertaken by the EC in each country. In comparing the communication campaigns in these two Member States, insights are gathered on the importance of an organized and well implemented information programme in forming favourable public perception and preparation of the citizenry for the transition, for the overall successful adoption of the euro. Chapter 1 introduces the topic of research and the context within which it shall be addressed. It presents the thesis statement sought to be substantiated, and explains the general methodology of arriving at the solution. The Chapter describes the approach that this dissertation takes in the course of arriving at a solution that leads to either the confirmation or negation of the thesis statement. The analysis is conducted according to the Integrative Framework for Effective Communication by Van den Putte, the particulars of which are explained in this Chapter. The topic of the dissertation is on the EU communication strategy and the euro implementation. The main research topic is approached through a comparative examination of the communication strategies employed in two countries, namely Sweden and Slovakia, in order to determine

To what extent have the decline of the traditional career and the Essay

To what extent have the decline of the traditional career and the qrowth of non-standard work arrangements led to a fundamental shift in the nature of the psych - Essay Example There is evidence of substantial changes in work and job profiles. The issues involved have far-reaching implications. This could lead to increased polarization of the work force, income disparities which is quite conspicuous now, and new forms of social exclusion. It may not be the end of work but its attenuation in terms of quality of life and of working life will boomerang. Have there been a decline of the traditional career and the growth of non-standard work arrangements and has this led to a fundamental shift in the nature of the psychological contract. This paper takes a close look at what could have been and what is. What is a contract? Contracts are a ubiquitous and binding feature seen in organisations the world over. A Contract serves as a bond that brings together employees and employers together to achieve the organisational goal. Although macro research has paid some attention to the study of contracts, such as by Williamson, 1975 (Robinson, Kraatz, & Rousseau, Changing Obligations and the Psychological Contract: A Longitudinal Study, Research Notes) 2, an elaborate study or focus on the research on this field leaves a lot to be desired. â€Å"Technological advancement is assumed to be the most irresistible driver of change. Technology will create new jobs and transform existing work to higher skill levels, or information technology will destroy jobs or degrade them into less skilled, more routine work (Changing Nature of Work 1999). The widespread shortage of IT workers suggests that jobs are being created on a large scale. Worker surveys indicate that skills and responsibilities have increased due to digital technology (Changing Nature of Work 1999)† (Kalleberg, NON-STANDARD EMPLOYMENT RELATIONS: Part-time, Temporary and Contract Work, www.cete.org, referred on 16.04.2006)3. â€Å"Martin and Butler (2000) found "widespread agreement" in the literature that the old employment contract is dead or